STIR is the vision of Karen Carbone Kraut: a seasoned marketer who brings an outstanding collection of experience and expertise to brand development -- including work for such robust retailers as Best Buy and Target. In the dance of client relationships, she leads in shaping initiatives for all sizes of companies -- (because every brand has customers, right?) -- all in support of a smart STRATEGY.
STIR expertise includes:
* Working on both sides of the aisle (client and agency)
* Engaging with both B-to-C and B-to-B clients
* Providing senoir leadership as well as executing strategic plans
* Leading consumer discussions and dialogues
* Uncovering the core idea while keeping the customer's heart and mind the focus
* Analyzing measurable results